With 'Cocaine Bear' poised to take advantage of a viral marketing campaign, it's worth looking back at a strange case of giving the internet what it wants.
I feel like it's worth mentioning the other weird things SOAP spawned:
-The official unofficial t-shirt made by Jeff Rowland, author of Wigu and guy that funded "webcomics," as seen here on Sam Jackson https://www.flickr.com/photos/topatoco/2203903221. The shirt is now long out of print and Rowland's webcomics are lost to the Internet.
-The Theme Song: https://www.youtube.com/watch?v=A1wMyKQ6jUg
-Snakes on a TRAIN: https://www.imdb.com/title/tt0843873/
-Chuck Dixon's two issue comic book adaptation: https://www.dc.com/comics/snakes-on-a-plane-2006/snakes-on-a-plane-1
I went to a midnight screening of Snakes on a Plane on opening day, which was possibly the best way to experience it. The audience was rowdy and fun. But despite having a good time, I left a bit disappointed, and I suspect you have nailed the why. But I’m still in for Cocaine Bear.
I saw Snakes On A Plane through a radio station preview ticket giveaway. Completely packed house that was hootin' and hollerin' before anything even appeared on the screen. The rowdiness died down about 20 minutes into the film, only resurging during the bathroom sex scene and then exploding into applause when Sam Jackson said his big line. There was a feeling that the crowd was trying to will the movie into being sillier and more campy, but the dullness of most of the film was letting us down.
The other meme-focused script addition I remember from around the same time is people being very excited that they got "I'm the Juggernaut, bitch!" into X-Men 3.
Boy, does that trailer give away the store. Makes the movie, itself, already feel superfluous.